Whether living here or coming from north, south, east, or west, we make sure all our customers are satisfied. We strive to create an enjoyable experience for our customers and it shows in the positive feedback we receive. Our customers love us. Several comments from our customers are posted along the right-hand side of this page, but please take a moment and check out our Customer Testimonials page for many, many more.

And for those who are skeptical of the reviews that dealers post on their own websites or simply prefer to use an independent site for reviews: Check out our dealership on DealerRater®, a third-party review site which rates all dealerships, for all brands, all over the country.

Brattleboro Subaru earned the 2012 Stellar Care Award. To achieve this prestigious honor, a Subaru dealership must meet and maintain a long list of performance standards and objectives established by Subaru of America, Inc. and pass ongoing customer review.

What this means for you:

Exceptional Customer Care. From meet and greet to test-drive to delivery, expect our sales team to demonstrate the highest level of care and performance.

Service Excellence. Strict Stellar Care standards ensure that your Subaru is handled by highly skilled, factory-trained technicians in a state-of-the-art facility with the most current diagnostic and repair equipment.

Comfort and Convenience. Our Sales and Service Departments must conform to Stellar Care cleanliness and comfort standards inside and out. You're more than a customer. You're our guest.



Our guarantee is that we'll beat our competitor's price on your new Subaru. If we can't, we'll fill your car with gas.*

Our owner, Frank Hanenberger, owns two Subaru dealerships in New England. It is a fact that no Subaru dealership in New England pays less than Frank Hanenberger and Brattleboro Subaru.

We don't play games like some dealers. While they get you in the door with misleading and deceptive advertising, we aren't looking to bait and switch you. When we quote you a price, whether in print or person, that's the price you pay; no games, just straightforward sales.


If for whatever reason you are unable to come to us and drive your new vehicle home, we can offer free delivery to your home or work. (Depending on location)

Brattleboro Subaru gets involved in the community around us. We sponsor over 100 local charities every year. Being a part of our community is something we understand and our community is a huge part of us. If you are interested in seeing some of the ways we are involved, please visit out Community page.

Brattleboro Subaru donated hundreds of thousands of dollars to local charities and causes. In 2018, we donated over $42,000 to Windham Windsor Housing Trust alone!

We offer convenient online appointment scheduling and with seven full service bays staffed by our six highly-trained Subaru-certified Technicians, three friendly Service Advisors and our amazing Service Manager, Sean McMillan, our Service Department is the best in the area. And still our service hourly rates are less expensive than other Tri-State Subaru dealerships. This is one reason why our Service Department is inheriting customers from other dealerships who purchased their vehicles before we came around five years ago.


Make arrangements for a free loaner cars or utilize our free shuttle service while your vehicle is in our shop. You don't have to sit around simply waiting. If you're going somewhere local, we'd be happy to drop you off and pick you back up when your vehicle is ready.


In our pet-friendly waiting room, you can stretch out or even take a nap in our super comfortable leather chairs, enjoy free wireless Internet access, free gourmet Keurig® coffee from Green Mountain Coffee®, watch HDTV, or utilize our workstations for your convenience.


This is a common misconception! New Hampshire and Massachusetts residents do not pay Vermont sales tax when purchasing a vehicle from Vermont.

Right off I-91, we are so easy to get to and the most convenient location, just a short drive from Keene, Claremont, Bennington, Greenfield, or Northampton. After you buy your new Subaru, you'll want to be able to easily get it serviced and convenience of location is important.


*Prior to purchase, you must give us a copy of your complete purchase agreement from a Subaru dealership, with VIN included, and give Brattleboro Subaru the chance to beat the price. If we can't beat the price, return after taking delivery of your new Subaru with your new Subaru and we'll fill the tank of your car with gas, provided the finalized deal matches the purchase agreement previously supplied. All we want is an opportunity to give you a great deal and, if for some reason we can't, we want the opportunity to give you great service and have much of it be free for you.

Here's what our customers are saying about us:

The whole experience was great and I would purchase any future cars from them.
- Jerimiah B. of Keene, NH

Friendly, Courteous Service. This is the 3rd car I have bought from this dealership because of the main staff.
- Sharon S. of Brattleboro, VT

Fastest and smoothest car requisition ever!
- Sherry G. of Keene, NH

Luke went out of his way to help me out of a bad spot and got me financing when others wouldn't. Billy was extremely helpful and even came to pick me up so I could get to the dealer to get a car.
    - Wendy T. of Brattleboro, VT

This dealership is awesome! Second vehicle purchased from them and only allow them to service my car.
- Linda R. of Hinsdale, NH

My husband and I appreciate the honesty at this dealership. We have had 3 different salesmen and each has been honest with the price, vehicle, expectations, etc. We also appreciate that they listen to our needs/budget each time, because it has changed over the years.
- Christopher T. of Richmond, NH

Rose is an asset to the company because she is very nice, intelligent and works with you to make a deal that is great for the customer; I have bought two cars from Brattleboro Subaru. I think that the quality of the product they sell and the great sales staff will keep them in business so don't change a thing!

- Renee B. of Sullivan, NH

I'm middle aged, and have purchased several new vehicles from various dealerships around the U.S. and this was my best purchasing experience to date. Almost all of the staff were friendly and helpful. I'm thrilled with my new car (read that, "Adult toy.") and I look forward to many years of exceptional service from Brattleboro Subaru. They went above and beyond for me in many ways and they made the experience very pleasant and, indeed, at times fun! Thank you again....I am also glad to support the Japanese economy in this trying time for them (AND their economy!)
- Jill S. of Deerfield, MA

I have to say, Chris Ducharme was one of the best sales persons I have worked with on purchasing a car. He had a lot of patience with me, gave me good advise and answers to my questions. I live 55 miles away, but glad I took the time to visit Brattleboro Subaru.

- Martha W. of Goshen, NH

Brattleboro Subaru maintains a high level of attention to detail, doing everything in their power to assure a smooth purchase and pickup process.  Knowing we were traveling 90 miles, they were incredibly helpful in minimizing the number of visits we needed to make before we drove away in our new Subaru;  doing everything to streamline the process.  Move the dealership closer to us!  There are (3) Subaru dealers closer to us, but none offered the value and ease of Brattleboro Subaru.  This is our third Subaru in 10 years!

- Jennifer R. of Williamstown, MA

Chris Ducharme is THE BEST!!!  He went waaaaay beyond what could be expected of a salesman.  I would sing Chris' praises to anyone who is considering purchasing a Subaru.  Chris listened and responded to my questions.  He gave me excellent advise when I sought it.

- Marianne B. of Sudbury, MA

I have chosen Brattleboro Subaru because they always get me in for service right away.  I am always treated like a special customer, and my five year old Legacy runs as well as the day I drove it home for the first time.

- Ronald S. of Bernardston, MA

Brattleboro Subaru Dealership is clean and friendly. Paul is an exceptional salesman who would be an asset to any company! Niz is Great! I look forward to working with them in the future.
- Rebecca J. of Belmont, VT

John, General Manager went out of his way to listen to my concerns about the Subaru I traded in and helped me acquire the new one. He listened to everything I said and kept his word. I felt special and secure and pampered by his genuineness. He was very Sincere.
- Ruth D. of Townshend, VT

Their Staff is friendly, helpful, knowledgeable, sincere and informative. This was by far my best car experience to date. I have Recommended them to everyone.
- Nicole G. of Sullivan, NH

It's a bit of a ways for me to get up there since I live in Amherst, MA. However, I heard good things about your dealership and service, so I went up there instead of Northampton. Bought the car in CT when I lived there, but if I get another car, I'll probably get it from Brattleboro. Thanks so much.

- Louise C. of Amherst, MA

Personalized assistance, Paul sat with our kids so we could do the financing which was above and beyond.
- Wendy B. of Brattleboro, VT

This Dealership has an excellent reputation amongst my friends and neighbors. Brattleboro Subaru was recommended to me by several people in my area, who had purchased their car there recently.
- Judith O. of East Dover, VT

Thanks for a great no-hassle buying experience. You were always prompt to respond to my questions and stayed true to your word. Well worth the 1 hour drive out of state. Thanks especially to Chad and John for making me a deal I could not refuse. Winning an iPod was icing on the cake!
- Peggy C. of Amherst, MA

The best experience we had ever had when buying a new car!
- Reginald B. of Colrain, MA

I had a great experience! I felt I got the best price for my new car. I also felt that I received a lot of attention during the sales process and my sales representative worked hard to find what I wanted at the price I wanted. Everyone was very helpful and cooperative throughout the process. Thank You!
- Honey M. of Amherst, MA

What a wonderful experience. The staff was patient with my indecision and very informative. I would recommend Brattleboro Subaru to anyone in the market for a new or used vehicle.
- Michelle P. of West Chesterfield, NH