The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Brattleboro Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.Our Love Promise is demonstrated through action. We proudly support so many causes everywhere in our community, from local charities to non-profits to families-in-need. We are grateful for the opportunity to make a positive impact and be a member of such a strong and vibrant community.

Windham County Humane Society, ASPCA, The Animal Rescue & Protection, Southern Vermont Therapeutic R, Lucy Mackenzie Humane Society
Green Up Vermont, Bonnyval Enviornmental Edu Cen, Friends of Pisgah, The Fresh Air Fund, National Park Foundation
Early Education Services, Winston Prouty Center, Kum Hattin Homes for Children, IN-SIGHT Photography Project, Teach for America
Youth Services, Battleboro Museum & Art Center, Women's Freedom Center, Make-A-Wish Vermont, Next Stage Arts Project
Battleboro Memorial Hospital, Battleboro Area Hospice, Rescue Inc, Battleboro Retreat, Battleboro Walk-In Clinic
 Subaru Love Promise Heart

Love Promise Stories from Brattleboro Subaru

Subaru and Brattleboro Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Why Brattleboro Subaru is an amazing dealership  –  Jennifer -

I have to say this has to be hands down the most positive car buying experience I have ever had – John McClean is hands down PHENOMENAL. It started with Marie texting me and being so helpful In directing what needed to happen with my Jeep and my expectations. I went into a morning appointment with John with not a lot of hope as my credit has suffered terribly due to the pandemic. John was so kind and he really spelled everything out for me as to what might happen and did not falsely get my hopes up. I was treated with incredible respect and courtesy through the entire process and enjoyed meeting you as well, after you went for a test run in our Jeep. John went to great lengths to ensure I was not wasting a minute of my time, as well as doing everything he could to get me out the door in the car I needed with the right terms.I cannot say enough about how good it felt to be able to reduce our monthly car payment at the same time, getting and amazing Impreza. If there is anything I can do to highlight John as a stellar sales consultant within the Subaru organization, please let us know as he is truly deserving of recognition. I also want to acknowledge the finance manger, whose name I did not get to know while we were there (Nizam), but he stayed late with us to crunch the numbers and really got us the best rate and terms possible, which was truly appreciated. It is clear why Brattleboro Subaru is an amazing dealership – we have been a customer before, and now, I will not go anywhere else. I am filled with gratitude for the car and time spent helping me and my husband.

Helping Nourish Our Community  –  Wendy F

Retreat Farm was thrilled to be the recipient of Brattleboro Subaru’s Share the Love campaign. At the beginning of 2020, the funds were planned to help restore the barnyard, an important space through which every visitor to our agricultural education program passes. After the coronavirus hit, the Farm switched gears, and thanks to the infusion of funds from Brattleboro Subaru, started growing as much food as possible to share with people in need. Now six months later, we’ve helped over 600 people keep food on their table and shared 3,000 lbs of kale, cucumbers, lettuce, and more with local families and the VT Food Bank. The Farm has also been transformed into a public commons where everyone is welcome every day for free. The farm animals grazing on pasture, 10 miles of trails, and beautiful gardens have been joined by art installations, interpretive signs, and new walking paths. Families are connecting to the land and enjoying time in nature while remaining socially distant. Thanks to Brattleboro Subaru, Retreat Farm is nourishing our community in body and spirit in an exceptionally challenging time. We are so grateful to Brattleboro Subaru for their support!

Westminster Loves Books  –  Doug K

Thank you to Subaru of Brattleboro for the book donation. It's always wonderful to see the excitement students show when receiving their very own books! Books they wouldn't otherwise have as their own.

Brattleboro Subaru Supports Rescue Inc  –  Drew H

May 1, 2019 We would like to take this opportunity to thank Brattleboro Subaru for their continued support of Rescue Inc. Their commitment to supporting our local community is inspiring. Brattleboro Subaru has been the lead sponsor for seven consecutive car raffles which have raised over $200,000 to support lifesaving equipment purchases. Their willingness to support, participate and promote our annual fundraising efforts have improved emergency response and safety in the entire region. Our stretcher replacement program would not have been possible without the proceeds of our annual car raffle. These power stretchers have improved safety and reduced provider injuries. We are very excited to be the recipient of the 2018 Subaru Share the Love event. We will be using the proceeds to help purchase a patient simulator. These modern simulators provide a sense of realism that we are currently lacking with our older training equipment. Advanced training modules will allow us to train on low frequency, high-risk skills, and procedures. Real feedback from the simulator helps to fine tune assessment and critical decision-making skills. Rescue Inc is proud to provide the highest level of patient treatment and transport to the citizens in the greater Brattleboro area and the West River Valley. Over more than fifty years, community support has provided us with the financial resources necessary to provide a world-class emergency medical response to our small towns. Brattleboro Subaru’s commitment to community support and direct support of Rescue Inc has improved more than 40,000 emergency medical responses in southern Vermont and New Hampshire over the past eight years. The new patient simulation equipment will help develop an entire generation of critical care providers and affect countless lives in the years to come. Drew Hazelton Chief of Operations Rescue Inc

Dream Car!  –  Teri S

I’ve been looking at the Subaru Ascent since they first came out! Today was the day I finally got to bring home a beautiful dark grey Ascent. The dealer I used knew I was looking for a specific color and went out of their way to go pick the right car up for me at another one of their dealerships over 100 miles away. So far super impressed with my ascent. This will be my fourth Subaru and I don’t see that trend changing any time soon. The only downfall of the day was how short my ride home from the dealership was. :) Keep up the good work Subaru.

Commitment to Community  –  Lissa H

We were so pleased to be chosen as a "Share the Love" recipient this past year. Windham & Windsor Housing Trust relies so much on our partnerships with our community and Brattleboro Subaru is no exception. They raised over $42,000 for our programs and services and the coverage we received by being a chosen charity was an added bonus. We're grateful to have thoughtful and generous businesses like Brattleboro Subaru in our community. Thank you!

Brattleboro Subaru Gets It  –  Kelli C

Project Feed the Thousands is so grateful to Brattleboro Subaru! In 2015 we were facing a major Project Feed the Thousands Crisis… our largest donor had closed their business doors and we were facing a major deficit despite the rising numbers of families and individuals that were in need of food in our area. We spoke to John Sciacca at Brattleboro Subaru and told him we needed help from our business community members. We explained how 1 in 5 households were in need of assistance in order to provide their families with food and how over 60% of the children in Windham County were in need of free lunch at school. We spoke about how when school is out for weekends, holidays, and summer those families go to the local food shelves to provide food to their children. John took a tour of our local food shelf and knew immediately that this was a cause he wanted Brattleboro Subaru to support. Brattleboro Subaru not only made up the deficit but superseded it! We are eternally grateful, thank you!! Unfortunately, the food crisis continues and Project Feed the Thousands continues to push forward to help those less fortunate than ourselves. Brattleboro Subaru gets it, they understand how important it is to help others in need and they understand what it means to give back to the community they call home. Thank you Brattleboro Subaru for making a difference.

The Power of Community  –  Andrea L

Since last fall when we at Brattleboro Area Hospice were chosen to be the 2016 local recipient of Subaru of America’s Share the Love fundraiser, we have been overwhelmed with appreciation. The donation far exceeded our dreams, and as we provide our services free and fund all of our work through local donations and the proceeds of our successful thrift store, this generous and sizable contribution has tremendous meaning. But additionally, working together with the sales and service teams and in particular with the Digital Media Marketing Manager has also been a productive joy. The empathy for our mission was palpable when I first presented to the sales team. We were one group of compassionate, civic-minded people working towards the mutual goal of supporting the hospice mission. Many lives in the room had already been touched. This promotion has helped us to spread the word about our end of life and bereavement services to audiences we might not have otherwise reached. Word-of-mouth community outreach is so effective and I believe that both organizations benefited from the cross pollination made possible through this promotion. To quote one hospice volunteer,"I feel very committed to Brattleboro Area Hospice (BAH). Because of the support Brattleboro Subaru has given to BAH and the community over the years, my husband and I went to Brattleboro Subaru to purchase our first Subaru. We aren't sorry. Brattleboro Subaru rocks!”