The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Brattleboro Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.Our Love Promise is demonstrated through action. We proudly support so many causes everywhere in our community, from local charities to non-profits to families-in-need. We are grateful for the opportunity to make a positive impact and be a member of such a strong and vibrant community.

Windham County Humane Society, ASPCA, The Animal Rescue & Protection, Southern Vermont Therapeutic R, Lucy Mackenzie Humane Society

Green Up Vermont, Bonnyvale Enviornmental Edu Cen, Friends of Pisgah, The Fresh Air Fund, National Park Foundation

Early Education Services, Winston Prouty Center, Kum Hattin Homes for Children, IN-SIGHT Photography Project, Teach for America

Youth Services, Brattleboro Museum & Art Center, Women's Freedom Center, Make-A-Wish Vermont, Next Stage Arts Project

Brattleboro Memorial Hospital, Brattleboro Area Hospice, Rescue Inc, Brattleboro Retreat, Brattleboro Walk-In Clinic

Did Brattleboro Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Brattleboro Subaru

Subaru and Brattleboro Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Contributing to a Pathway for Young Professionals - Melanie D

Brattleboro Subaru had the opportunity to donate $250.00 to the Southern Vermont Young Professionals to fund a year-long membership for ten people of the community who would like to join. We believe that everyone deserves a chance to enhance their skills and career; this is a great opportunity to encourage people to get more involved and experience the type of give and take our community offers. Brattleboro Subaru and Southern Vermont Young Professionals have been partners since 2020 and we are very excited to take part in the process of getting people in touch with the very resource that could jump-start their career and lifestyle. This $250.00 donation for ten, year-long memberships grants ten people standard membership status. In standard membership, these people will have free access to monthly meet-ups and all monthly paid events, eligibility to apply for a professional development grant of up to $500.00, access to Young Professionals’ LinkedIn group where members can post jobs, see events, ask questions, and more, host Young Professionals’ meet-ups and propose and coordinate an event with support from the head coordinator, a social shout-out for their business/cause of choice, and an option to provide or receive mentorship. Southern Vermont Young Professionals’ vision statement resonates with us while saying, “Our vision is to help young professionals in the area create deep roots in our community that encourage them to stay and build a prosperous life in the Shires of Vermont.” This sits in our hearts with warmth and love because we want to do whatever we can do to contribute to a community that has so much generous give and take in all aspects in order to take care of one another. When we see young people find somewhere they feel like they belong, we know we are in a place that cares for all ages and all types of people. What better way to take care of the community we are all proud to love and live in?

Southern Vermont Young Professionals
Contributing to a Pathway for Young Professionals

19 Days of Norwich and the Valley - Melanie D

Brattleboro Subaru has recently donated hundreds of pounds of food to the Upper Valley Haven in White River Junction, Vermont for Thanksgiving. We recently learned about their 19 Days of Norwich and the Valley initiative and had to participate. The story goes..."In November 2013 a customer walked into Dan and Whit’s General Store in Norwich to purchase items for the food shelf at the Upper Valley Haven because the shelves were lacking one crucial ingredient: food. This did not sit well with Dan Fraser who was used to seeing stocked shelves and fulfilled shoppers as the owner of Dan & Whit’s, so he decided to match the purchase and double the food donated to the Haven on that day. He also decided to do something more. One percent more. After looking at models of giving from businesses like Ben & Jerry’s and Newman’s Own, Fraser decided that for the first 19 days of December Dan & Whit’s would donate one percent of its sales to the Haven." They started recruiting businesses to donate 1% of sales to the Haven in this time frame. As others wanted to participate in their own way, it has become an honor system, a donate-what-you-can process. We decided to monetarily donate a little more in addition to our donation from Thanksgiving which included $1000 along with Reynolds' Subaru whom also donated $1000. This story is touching and aligns with our values of what it means to be a part of a community that takes care of each other. They may be a far distance away, but we love to participate and be involved because a community that cares and supports each other is a community we are proud to be in. If you would like to participate or read more about this initiative, please visit

Upper Valley Haven
19 Days of Norwich and the Valley

Reality Fair for High School Students - Christy B

Brattleboro Development Credit Corporation ’s Pipelines and Pathways Program (P3) hosted its first-ever Reality Fair. This thoroughly interactive, hands-on experience covered financial literacy and practical life skills all local students need to confidently take their first steps into the adult world. Subaru was there, helping students learn how to change a tire and maintain their car as well as walking students through the steps of buying their first cars. All the Subaru volunteers were amazing with the students and amazing to work with. What a great community-building effort! We couldn't have done it without you!

Brattleboro Development Credit Corporation
Reality Fair for High School Students

Collaboration for a Cause: A Thanksgiving Food Drive - Melanie D

Brattleboro Subaru and Reynolds' Subaru came together in the early fall days of 2022 to hold a Food Drive for the Upper Valley Haven in White River Junction, Vermont. This is a very special Food Drive because our employees, customers, and the community collected Thanksgiving non-perishables for more than 850 families in the Upper Valley Haven. At Brattleboro Subaru we are very grateful to be able to sit at the table with our family and enjoy a delicious, plentiful meal every year. We accepted Reynolds' Subaru's offer to come together in a heartbeat. Taking care of our community is always at the top of our list, and that community does not have to be solely in the Brattleboro area. Any community that shares love, supports, and cares for each other is a community we want to be a part of, whether that is 1 or 100 miles away. The moment we spread word to our employees about our Food Drive, they went right out to the store and filled the box up. We are grateful for our generous and eager employees whom spread love and support when and wherever they can. We are grateful for our loyal customers who are a part of our giant family for donating when they can and bringing in their non-perishables when they can. Lastly, we are grateful for Patty at the Halifax, Vermont Town Office for allowing us to consider her office as a drop-off location, as well as all the generous visitors she had dropping off their items. Times are hard these days, especially with grocery prices increasing, and we want to recognize and thank everyone for sharing what they can. Our community just as much takes care of us as we do our community. Happy Thanksgiving!

Upper Valley Haven
Collaboration for a Cause: A Thanksgiving Food Drive

Lucy Finds Love - Maya R

Lucy Along with our partner Brattleboro Subaru, we cheered for the “underdogs” during the month of October for the “Subaru Loves Pets” initiative. Every few days, WCHS and Brattleboro Subaru featured adoption-ready pets on each of our websites and social media pages to maximize exposure for dogs and cats that weren’t getting a lot of interest because of their breed, age, or medical condition. Entering the last week of Subaru Loves Pets month, over 56 dogs and cats were in new loving homes. The extra publicity helped dogs like Lucy, who arrived in Vermont on August 31, after spending time at an out-of-state shelter that was packed with more dogs than they could accommodate. When Lucy arrived, she leapt out of the carrier, eager to see where she was and who was in the room. Every step she took was full of energy. Maybe it was her gray coat, endless energy, or size, but for some reason, she didn’t attract much interest from potential adopters. Then it happened. A family heard about Subaru Loves Pets month and decided to “check out the pups,” and the minute they saw Lucy they fell in love. “She’s the sweetest girl anyone could ever ask for. She has the high energy that our other dog, Milo, and our child, Elijah, love, but she knows when to be calm and quiet.” For small rural shelters like WCHS, it takes the help of partners like Brattleboro Subaru to reach potential adopters. There is no telling how long Lucy would have had to wait if they didn’t feature her. From all of the staff and volunteers at WCHS, thank you for giving dogs like Lucy a home where they can cuddle on the couch and keep their humans warm.

Windham County Humane Society
Lucy Finds Love

Collecting Subaru Dealer Frames - Frank S

My story is a bit different as it has to do with my unique hobby of collecting license plates. I’ve been collecting plates since I was a little kid. Fast forward to today and although my collection has been cut back, I embarked on a new collection to enhance my one per state display in my garage. I am close to completion of obtaining a Subaru dealer license frame from each state. I am the proud owner of a 2010 Subaru Forester and if and ever I need to replace it, I will definitely purchase another Forester. I didn’t realize the challenge of collecting frames and with persistence and patience, the end results will be worth the time and effort. My first effort was researching which states had Subaru dealers that also used frames. Thankfully, Google maps was a great research tool and I was able to narrow down my search to dealers that met my criteria. With the information in hand, I went on an email writing campaign to those dealers but with some success. My next move was a letter writing campaign which did a little better, but I still had a long way to go. Along with writing, I also solicited help from different hobby related Facebook sites that I subscribe to, including license plate sites and a Subaru owners site. This yielded more new states. With one more letter writing attempt, I decided to target specific personnel from general managers on up to the actual owners. I’m still awaiting results from many of them, but from those who have answered, I’m an very pleased with the results. Brattleboro Subaru is one of them, and I am very grateful for their kindness. One of the challengers I encountered are states with limited dealerships. Mississippi only has one dealership, but doesn’t use frames. In its place on my display is a non-dealer Subaru frame. I have my own frame grading system that ranges from 5+ (frames that include Subaru plus the town and state) down to a 1 (no brand or location, just the dealership name). Brattleboro is a definite 5+. I only need a few more states and I’m confident that I’ll obtain them. One of my goals it to submit an article to Drive Magazine to share my hobby. Love, it’s what makes a Subaru a Subaru. And collecting frames just enhances it!

Collecting Subaru Dealer Frames

Brattleboro Subaru Shares Some Love with Green Street School - Maureen H

September 23rd was a beautiful and sunny day, made even brighter at Green Street School when Brattleboro Subaru brought the Kona Ice Truck to us! All the students (and staff!) go to squirt their own flavors for their shaved ice and enjoy an extended recess time enjoying it. In the meantime, our new teachers were gifted with extra cash to purchase classroom supplies of their choice! It was great for the teachers to be able to select the items they specifically needed to support their students and classroom activities.

Brattleboro Subaru Shares Some Love with Green Street School

Keeping our patients warm - Gina P

Brattleboro Memorial Hospital (BMH) would like to send a huge shout out to Brattleboro Subaru for their recent donation of 80 warming blankets to our Oncology Department. These blanket will go to use keeping our patients warm during their treatments. John and Shawn stopped by on Wednesday, June 29th to deliver the blankets to Agnes Mikijaniec, APRN, clinical manager. They even graciously posed for a few photos. Patients going through cancer treatments often experience chills so the blankets will help keep them warm and comfortable. Over the years Brattleboro Subaru has been a really outstanding community partner. On behalf of BMH’s staff and patients, thank you Subaru for caring!

Brattleboro Memorial Hospital
Keeping our patients warm

Brattleboro Subaru's Teacher Appreciation Week - Emily L

Brattleboro Subaru decided to honor teacher appreciation week by buying flowers from a local small business, Halladay's Flowers and Gifts, and gifting them to Ms. Lisai for her consistent commitment to her students and dedication to the love of learning. Ms. Lisai teaches the 6th grade class, who's favorite subject is sports! Brattleboro Subaru decided to surprise Ms. Lisai to give her the full effect of excitement in the moment. Ms. Lisai is recognized for her ability to inspire, motivate, instill a love of learning, and ignite their imaginations. She has created a fun and safe educational environment for everyone and that is not going unnoticed. And, of course, they had to do a silly picture for the fun of it! Happy Teacher Appreciation Week, Ms. Lisai!

Brattleboro Subaru's Teacher Appreciation Week

Fortunate to have Brattleboro Subaru's support - Maya R

Cedar came to the WCHS on a lifesaving transport from a southern shelter where she faced euthanasia due to overcrowding. She was a sweet girl, but very shy, worried and anxious. She spent 3 months in an amazing foster home learning how to get past her anxiety before finding her new home. From her mom: "She is getting used to our household and even knows her new name. She and Puggy are having fun romping. She loves going for rides, and she has some favorite toys already. I do give her doggy CBD (I sell it in my store) and that may be what is helping her anxiety. She is eating well and has learned where the treats are kept!" It can take time to find the right home for these sweet sensitive dogs who have been through the trauma of losing their home. We don't know where Cedar's story began, but we know she deserves the loving home she now has."WCHS is fortunate to have Brattleboro Subaru's support. Funds raised during the Subaru Love Pets event, and donated to WCHS, covered the cost of saving dogs like Cedar. The Brattleboro Subaru's love of pets also helped our animal care team come up with a plan to help Cedar learn what love is so she could confidently win the hearts of her new family. Thank you!

Fortunate to have Brattleboro Subaru's support