Brattleboro Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Brattleboro Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Brattleboro Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.Our Love Promise is demonstrated through action. We proudly support so many causes everywhere in our community, from local charities to non-profits to families-in-need. We are grateful for the opportunity to make a positive impact and be a member of such a strong and vibrant community.
Windham County Humane Society, ASPCA, The Animal Rescue & Protection, Southern Vermont Therapeutic R, Lucy Mackenzie Humane Society
Green Up Vermont, Bonnyvale Enviornmental Edu Cen, Friends of Pisgah, The Fresh Air Fund, National Park Foundation
Early Education Services, Winston Prouty Center, Kurn Hattin Homes for Children, IN-SIGHT Photography Project, Teach for America
Youth Services, Brattleboro Museum & Art Center, Women's Freedom Center, Make-A-Wish Vermont, Next Stage Arts Project
Brattleboro Memorial Hospital, Brattleboro Area Hospice, Rescue Inc, Brattleboro Retreat, Brattleboro Walk-In Clinic
Love Promise Stories from Brattleboro Subaru
Subaru and Brattleboro Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Running for Hope: Striding Together for Suicide Prevention - Greta S
At Brattleboro Subaru, community has always been at the heart of everything we do. When we partnered with the Brattleboro Retreat to host our very first 5K for Suicide Prevention, we hoped to bring people together around a cause that touches so many lives. What happened on event day exceeded all of our expectations. From the early morning setup to the final steps across the finish line, the energy was unforgettable. We saw an incredible turnout—families, local runners and neighbors, all gathering to show solidarity, honor loved ones, and raise crucial awareness for mental health. Among the participants lacing up their sneakers was our very own Service and Parts Director, Shawn McMillan, who proudly joined the run to support the cause firsthand. The overwhelming response served as a powerful reminder that no one in our community has to walk or run through their darkest moments alone. Partnering with the Brattleboro Retreat allowed us to combine our passion for community care with their dedicated expertise in mental health advocacy. Seeing so many participants lace up their sneakers and stand shoulder-to-shoulder was a moving testament to what we can accomplish when we unite for hope and healing. This inaugural 5K was more than just a race—it was a promise to keep showing up, listening, and supporting mental health initiatives across our region. Brattleboro Subaru is deeply grateful to every participant, volunteer, and supporter who made this first event an overwhelming success, and we look forward to continuing this vital journey together for years to come.
Backpacks & Bright Futures: Setting local students up for success! - Greta S
Every child deserves to walk into their classroom on the first day of school feeling confident, prepared, and ready to learn. However, as the back-to-school season approached this year, we realized that many families in our local community were facing financial hurdles and struggling to afford essential school supplies. Driven by the belief that education is the foundation of our community's future, our team decided to step up and make a difference. We partnered with Magic 96.7, a local radio station to supply 80 students with brand new back packs stuffed with school supplies! Seeing the bright, excited smiles on the kids' faces as they picked out their favorite backpack colors and unzipped them to find brand-new supplies was an unforgettable experience. It wasn't just about the pencils or the paper; it was about showing these 80 students that their community believes in them and supports their educational journey. We are so proud to have played a small part in setting these bright young minds up for a successful school year.
Community Love: Giving Back to Local Schools - Greta S
Kicking off the new school year the best way we know how! The Brattleboro Subaru team was absolutely thrilled to visit Oak Grove School as part of the Subaru Love Learning initiative. We supplied six classrooms with $500 each, to spend on supplies for their classes for the year! To make the delivery a little sweeter, we couldn't resist bringing along a huge batch of cookies from The Vermont Country Deli for the students and the incredible staff to enjoy! Educators pour their hearts into shaping the next generation, and it is such a privilege to be able to give back to them and our local schools. Wishing everyone at Oak Grove a fun, successful and inspiring year ahead!
Supporting Jacksons Eagle Scout Journey! - Greta W
Jackson — a local teen who worked hard to earn the rank of Eagle Scout, the highest achievement in Scouting. To reach this milestone, he needed to complete an Eagle Scout project that demonstrated his ability to plan, lead, and serve his community. For his project, Jackson chose to restore and upgrade a place close to his heart: the Saxtons River Rec Area Derby Pond. Based on estimates from local companies, he needed to raise $6,000 to purchase and install 4–5 composite benches and to support additional grounds restoration. We were incredibly proud to support Jackson on his Eagle Scout journey. Brattleboro Subaru made a $500 donation to help him reach his goal, and we also donated a gift certificate for a full vehicle detailing, which Jackson gave away to one lucky donor.
Warmth and Comfort with Coats - Katrina G
Imagine going without a coat, shoes, or even socks. For millions of children and adults in the country, this is the reality. Brattleboro Subaru partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On 2026-01-14, Brattleboro Subaru donated 132 Coats to Early Education Services. These essential items not only help keep children protected, warm, and dry, it has a significant impact on a child's mental and emotional well-being. Subaru staff being present at the coat gifting event makes the event feel extra special. At Early Education Services, we are so grateful for this gift that will help so many in our community. "Thank you for making my child feel special." "Getting these coats for my family, meant so much because we have no extra money for these things."
Wrapped in Warmth: A Community Coming Together - Greta W
Imagine going without a coat, shoes, or even socks. For millions of children and adults, this is their reality. Our team at Brattleboro Subaru had the pleasure of partnering with Operation Warm and Early Education Services to host a heartwarming gifting event this month. Children were able to pick out the brand‑new winter coats they needed, and it was incredible to see their excitement. We proudly supplied this amazing local school with 132 coats for all their classroom locations. One parent in particular shared how grateful she was not to face the financial strain of buying a new coat for her child after the zipper on the one she had recently purchased had already broken. So many local families were able to attend, take home a new coat, and enjoy some pizza while they were there. We're already looking forward to next year and hope to continue supporting even more families in our community who need this kind of help.
Trunk or Treat at Brattleboro Subaru! - Greta W
This year’s 3rd Annual Trunk or Treat was a huge success! With 16 local businesses joining in to decorate trunks, hand out treats, and bring their creativity to life, the event was filled with festive fun for all ages. We were thrilled to welcome over 1,000 attendees from across the community. Families came together to enjoy safe trick-or-treating, creative costumes, and the chance to connect with neighbors and local businesses. At its heart, this event is about more than candy—it’s about bonding with our community. Every year, we look forward to creating memories, strengthening relationships, and celebrating the spirit of togetherness. We’re already excited for next year and can’t wait to see how our community continues to grow through this tradition!
Helping Animals Find New Homes - Greta W
The team here at Brattleboro Subaru partnered with the Springfield Humane Society to host an adoption event, where we helped 16 cats, kittens, dogs, and puppies find their forever homes! Far too many animals spend their days in shelters when they deserve so much more. Over 5 million pets nationwide are currently living in shelters. Supporting even a small portion of these animals—and the shelter that cares for them while they wait to be adopted—was an incredibly rewarding experience. As part of our commitment, we also sponsored the adoption fees for several animals who had been at the shelter longer than others. We’re so proud to have played a part in matching these sweet pets with their new best friends. It was a heartwarming day, watching joyful families leave with their equally excited new companions. The happiness on both the owners’ and pets’ faces as they headed home was truly indescribable.
Supporting local students! - Greta W
This year, as part of Subaru Loves Learning, we had the absolute pleasure of adopting classrooms at Oak Grove School here in Brattleboro . A generous donation totaling $3,000 was distributed to help teachers and students purchase much-needed school supplies! We also had the joy of visiting the classrooms and handing out delicious chocolate chip cookies from Vermont Country Deli to all the students and staff — smiles all around! Getting to bond with the incredible students and staff in our community is always such a pleasure
Supporting the Dummerston School's Accessible walking path - Greta W
At Brattleboro Subaru, we’re proud to support the bright, passionate students in our community. Recently, local sixth-graders at Dummerston School, were inspired by a “On The Road” segment with Steve Hartman that highlighted Minnesota students raising funds for an inclusive playground. Motivated to make a difference of their own, they launched a fundraiser to build an accessible walking path for everyone to enjoy. Through bake sales, hot dog sales, and a school dance, these young changemakers have shown incredible commitment to inclusivity. We're thrilled to support their efforts with a $250 donation. Empowering the next generation to create positive change—that’s what drives us.
