DealerRater's Awards Program recognizes a select number of car dealerships throughout the United States and Canada for their outstanding customer satisfaction as expressed through customers' online reviews posted on

Brattleboro Subaru dedicates itself to customer satisfaction and exceeding expectations in our
attempt to continue to give this great service to those in
Brattleboro VT, Keene NH, Northampton MA and beyond.

We would like you to take a moment and hear why we can be the best place for you to purchase your
new vehicle, service that vehicle, and maintain a long lasting family bond for years to come.

A big thank you to all who have already instilled that trust in Brattleboro Subaru.


this will be the first place we will go..."

The staff was courteous, responding promptly to our phone calls and emails. They took care of all the required paperwork including our out of state registration in a very short period of time. There was no pressure to close the sale. When it is time to purchase our next Subaru this will be the first place we will go to.

" My experience in Brattleboro, Vermont was so much better!"

I bought my first Subaru in Keene, New Hampshire. My experience in Brattleboro, Vermont was so much better! Everyone was friendly, professional, and worked very hard to get me the car I wanted the most for the price I could afford. I am very pleased with the service that I received compared to my first Subaru .buying experience.

"...everyone was prepared when we showed up."

Under the difficult times we were able to do a lot by email so everyone was prepared when we showed up. This is my fifth Subaru purchased from Brattleboro so there was no need to be introduced to the service department with COVID-19 concerns. Another good experience and Ian did a wonderful job and was extremely helpful.

"Professionally, I choose Brattleboro Subaru."

Excellent customer service. I felt trusting and comfortable. The Brattleboro Sales Team is very attentive to their customers. They always find solutions and fit the car to my preferences and lifestyle. Efficient and friendly. Follow up is excellent. Not only am I a customer, but I am a VP of Sales and Brands. Professionally, I choose Brattleboro Subaru.

"Love it!"

Great place, overall experience was awesome. People were pleasant and listened to what you were looking for. They were not pushy and I loved the fact I could take the car for a test drive without a salesman. Thank you Brattleboro Subaru for my new car! Love it!

"...above and beyond..."

Worked with me and found the right Subaru for me. Went above and beyond to make sure of my needs! Dan and Luke were very patience with the process in find the right Subaru that fit my needs and budget!!

"...professional personnel was extraordinary."

Everything from setting up the appt, getting a loaner car, drop off and pick up of my vehicle, accuracy in paperwork and please, professional personnel was extraordinary. I was especially grateful for the car that was taken to keep us all, employees and clients, safe. Kudos for masks and disinfecting. Thank you!

"I will definitely use this service center..."

The service center was comfortable with an amazing waiting room! The service tech I dealt with the efficient and professional. He indicated that they would also do a multi-point check up on the car in addition to the warranty repair. Everything was handled in a very timely and respectful manner. I will definitely use this service center for other specific-to-Subaru repairs, and I plan to return when I am ready to buy another Subaru too.

"Love this dealership."

I had an issue with my 2016 Impreza wherein the ignition key would not turn to the full off position and thus would get stuck in the steering column when I turned off the engine. Happened a couple of times, and I had to fiddle with the key and shift lever to extract it. This apparently is a problem with a very small percentage of these cars, but Subaru of America (SOA) put out a service bulletin on it nevertheless. The car was out of warranty so I called SOA, and they said to bring the car to a dealer to have them diagnose the problem and then call back to see if they would cover at least part of the repair cost. I had bought the car originally at Brattleboro Subaru and have had nothing but excellent experiences with the entire staff there, so I called their service department. Spoke with Morgan who realized my dilemma and said she could schedule me for 9:00 AM the next morning. Super! When I got there I was greeted by Curtis Green who understood the ignition problem and was able to get the car in for diagnosis right away. A short while later Curtis informed me that cost for repair would be close to $300, which is a lot of money for this old retired sailor. I gave him the okay for the repair. Next thing I know, Curtis comes in and says he took it upon himself to call Subaru on my behalf to see if they would cover the charge, and SOA agreed to pay the whole bill. I was stunned, but not entirely surprised. This dealership has bent over backwards for me in the past and apparently is still very focused on customer satisfaction. I drove away a happy man. Love this dealership.

"...consistently outstanding experiences..."

J. Dube took considerable extra time to walk me through everything that was done, and then even tracked down the service manage to further answer a question I had. They were both ceaselessly helpful, thoughtful and accommodating. Between my wife and I, we have had 3 Subaru's are from Brattleboro Subaru, and all 3 services exclusively at the dealership. Our consistently outstanding experiences with the service team is what keeps us coming back both for service and vehicles.

"My dealer got me exactly what I wanted..."

It was fast, comfortable and I was able to get the options I wanted at the price I was willing to pay. As a previous Subaru Outback Lease I was completely familiar with the car and options I was looking for. My dealer got me exactly what I wanted at the price I wanted.

"...a dealership as friendly as this one."

Flat out best place to have a car serviced. We live 3 hours away in NH. Well worth the trip because of the
welcoming attitude of the staff and the service they provide. You can buy a car anywhere, but you'll be hard pressed to find a dealership as friendly as this one. You get a feeling that they are on your side if you need a problem resolved.

"...will return..."

Friendly, helpful, timely, clearly advised me of service timeline and potential outcomes. I was very pleased with my experience and will return for service in the future.

"...experience was extraordinary."

Sales staff were exceptional. All questions were answered very well and knowledgeable. Any additional equipment I requested was completed promptly. Overall experience was extraordinary.

"I recommend coming here..."

I recently had a oil change done here, and the team was great. They kept me informed the whole time. I had to go back for a minor check in, and Curtis helped me out. He was very polite. He and I believe Todd worked together and solved an issue I had. I recommend coming here for any service needs you have!

"I recommend them always."

This survey is hard to answer as at this time this is not a normal and purchase, delivery due to Corona 19. This is third Subaru I have gotten from this dealer. I am extremely satisfied with their service. I recommend them always.

"We love our Subarus..."

We found everyone professional, courteous and very helpful, from sales to delivery it was great. We love our Subarus this is our third one and overall it just seems to be getting better every new car. Love the Crosstrek like a sport car with all wheel drive.

"'s worth the trip."

The service is always without exception, the best. I drive almost an hour to service the car, and it's worth the trip. Great service and dealership. Hard to improve that!!

"I felt genuinely listened to..."

Everybody was professional, efficient, friendly and accommodating. I felt genuinely listened to and the car I bought fit my needs without being upsold on every possible upgrade.

"Finding your dealership has renewed our faith in Subaru."

Customer service and mechanical service is always above par. We bought our Subaru in Hadley and went there for everything until 2 years ago. Finding your dealership has renewed our faith in Subaru. We were very unhappy at the Hadley dealership, but our next car buy will definitely be from Brattleboro Subaru because of how well you've treated us even coming from another dealership.

"...gracefully handled..."

I want to thank the service desk team that gracefully handled a customer that did not have a mask on when another customer brought it to their attention. All ended well with the mask-less customer having a mask on.

"... 100 percent to my satisfaction."

All personnel involved in the vehicle purchase were courteous and professional. The salesman worked with me in finding the vehicle of my choice and had it ready for pick-up 100 percent to my satisfaction. The dealer installed options I selected were provided at a very fair price and correctly installed by the service technicians.

"...responsive and helpful..."

Ian was very responsive and helpful and informative. He worked well with me. The buying experience during social distancing felt safe because we did the paperwork outdoors. The entire experience with Ian Findlay and Brattleboro Subaru was excellent. Thank you.

"...very professional and helpful."

We felt very safe with the precautions they were taking during this difficult time. Everyone we dealt with was very professional and helpful.

"...the entire staff at Brattleboro Subaru is beyond competition..."

Best purchase experience EVER - I'll never look at buying a car the same way again. Chris Wisell is a true professional, in every sense of the word. In all honesty, the entire staff at Brattleboro Subaru is beyond competition, as are the services that they provide. I will 100% be back to see Chris again when the time comes for my next vehicle! Great job Chris!


"the best customer serviced based dealership..."

I was late for my appointment by 1/2 hour, I didn't have a mask and the service couldn't be done same day. I was given a mask, a loaner car and kept receiving updates from the team throughout the entire day. This is by far the best customer serviced based dealership I've ever worked with. Everyone was so friendly and accommodating from the beginning to the end. I will absolutely be recommending you and your team to everyone I know locally! THANK YOU.

"...took extra precautions..."

The dealer took extra precautions to keep everyone safe during the coronavirus pandemic and made the process as quick as possible.

...they always have loaners!"

I like working with John McLean. He is upbeat and generally explains everything I need to know. I am having a few problems, but I know he will be there when I need him.[Additional] My husband and I use Brattleboro for all our service for several reasons. They have all the history on all our cars. This service appts. are on time and they always have loaners!

"...efficient and professional manner.."

The service rep was helpful and friendly. He got me checked in, set up in a loaner and checked out at the end of service in an efficient and professional manner, while also being fun to work with. Hopefully, I can remember his name (Service Advisor Curtis) the next time I call the service dept. I choose to drive 45 minutes to B'bora because I trust the expertise of the mechanics. Friendliness of the service rep is icing on the cake." problems at all."

" problems at all."

The service, loaner car, and general respect was excellent. We had complete confidence in the service. This was an emergency stop when when brought our car in. They were completely respectful and cared that we stay safe. We received a loaner car and needed to keep it a couple of days with no problems at all.

"Very accommodating..."

Everything done smoothly and easily. Less time in any other dealership. Very accommodating for a older retiree who is a bit behind modern tech.

"The Subaru dealer in Brattleboro has its act together."

Everyone was helpful, informative and engaged in working wit me there. I've bought a lot of (brand) new cars in my years. 16 that I can count off the top of my head. Have had great experiences and so experiences. The Subaru dealer in Brattleboro has its act together. I will definitely go back, and would recommend to others without hesitation. Thank you.

"...a SUPERSTAR experience at Brattleboro Subaru"

 I worked with Matt Hale and not only did he do an exceptional job in helping us find the right vehicle but he listened to what we needed and didn't try and convince me otherwise. We then met with the Finance guy Niz who went over the paperwork in detail and when we had a question stopped to answer it instead of push past it. It was a SUPERSTAR experience at Brattleboro Subaru and we look forward to seeing Matt, Luke, Niz and everyone again for our next car. Great overall experience.

"This was the best car buying experience of my life."

Great overall buying experience with salesman and dealership. Treated us like valued customers, never rushed and never pushed. Bought 2 cars from there in 2 weeks. This was the best car buying experience of my life. Everything about this dealership is world class.

"That was extraordinary!"

I am very happy with the service I receive. To me extraordinary means above and beyond what I would expect. In all aspects of this appointment and service I feel like I had very good service all around. The one moment that I felt was extraordinary was when one of your employees helped me cross the icy parking lot. That was extraordinary! I was happy he happened along when he did. The fact that the parking area was a sheet of ice was not a surprise, it is Vermont after all..

"The Brattleboro service department is great."

Polite service personnel and nice waiting room conditions with fruit and water available for patrons. I don't think I did select items for improvement. The Brattleboro service department is great. I went to a different one in Hadley, MA and was very unhappy there which is why I switched to Brattleboro.

" Brattleboro Subaru!"

From the sales person, Dan, to the bookkeeper, to the supporting staff, everyone went out of their way to make this a smooth transaction. It needed a little extra TLC because I register the car in a different state, and I appreciated the work they did to facilitate that process. Love Subaru's and love Brattleboro Subaru!

"My car buying experience is what people dream about"

Drove 3.5 hours to pick up my car and I would do it again in a heartbeat. No games at this dealer, everything was easy and straight forward. Jason and Ian went above and beyond to answer all of my questions and make sure I was happy. My car buying experience is what people dream about. From the initial price inquiry to a
fair trade in value and even getting me a lower interest rate than I could have gotten. There was not one point where I wasn't satisfied with everyone.

"...highly recommend..."

We loved Dan as much as we did Billy! We were very comfortable doing business with him! We highly recommend him and your dealership! We'll be back!!

"...excellent service and politeness I experienced."

I was given an appt. immediately. The work was done quickly and the car is fine. Staff was patient and clear. I am elderly and they helped with scheduling.[Additional] I would bring my own tea bag, I can not drink coffee. This is a very small item compared to the excellent service and politeness I experienced.

"Everything was easy...."

We purchased a new car last week with Brattleboro Subaru and had a great experience. We emailed with Tricia before going in, and then met with Dan when we went to the dealership. We also met with Niz in the business office to sign paperwork at purchase. Everything was easy, transparent, pleasant, and no pressure. We had shopped around at several dealerships, and we really appreciated the prompt, straight-forward, clear communication (and no pressure, no hidden costs, and no last minute surprises) that we encountered here. Everyone was warm and wonderful - and we got a great deal. We love our new Outback,Thank you!

"Excellent experience..."

Everything was completed as I was told it would be. There were 3 recalls that I brought my Crosstrek in for and it was done quickly and efficiently. Excellent experience at Brattleboro Subaru. Thank you.

"...process was stress free."

They were extremely helpful and responsive. Not pushy and offered the best price around.Brattleboro Subaru went above and beyond during this purchase. They followed up on my inquiry without being too forward. They respected my desire to complete the entire purchase over email/online, which I assume is somewhat rare. The financing process was easy and quick. They delivered my vehicle to my house which is over 2 hours away. Overall the entire process was stress free."

"...above and beyond to help me."

"The kind folks at Brattleboro Subaru went above and beyond to assist in my vehicle purchase. My purchase began online where they had the exact vehicle I wanted for an unbeatable price. Tricia assisted me over the phone before I made the 3 hour to drive to pick up my new Legacy. Matt met me at the rental car office, drove me to the dealership and explained every features of the car. When there was a hiccup in my financing, Matt went above and beyond to help me!"

"Kudos to Brattleboro Subaru's management..."

Brattleboro Subaru's Chris Wisell always followed through on expectations that I had and ones he set. This isn't always easy in sales. There usually is a lot of other people you need to go through, and procedures you need to follow to make a sale happen. Especially when you are buying a car from another state. Kudos to Brattleboro Subaru's management and administrative teams for supporting their salesman like this. Everyone conducted themselves in a professional manner, but still had that right amount of casual that makes customers feel comfortable. I would recommend Chris, and Brattleboro Subaru to anyone looking for a positive sales experience.

"They took the time to help me..."

I have never leased a vehicle before. They took the time to help me clearly understand the leasing process and the basis for the lease pricing. Our salesman, Matt, called us several times after our purchase to make sure the vehicle was satisfactory and to see if we had questions.

"...a very welcoming experience."

From the moment we stepped inside it was a very welcoming experience. Our salesperson was knowledgeable, helpful and straightforward. We did not feel pressured and felt that the final offer was fair. We are enjoying our new car!

Dealership is first rate!

Easy to make the appointment, friendly service staff, clean & comfortable waiting room, servicing was done in the amount of time that had been estimated.Dealership is first rate! Excellent product and great service.

"overall experience was better than expected"

Our salesman Dan was fabulous, he was not pushy, he got me the car I wanted and more in the price range I wanted without playing the numbers game. Everyone at the dealership was very friendly. Again Dan was great, my overall experience was better than expected (I don't like car shopping) We didn't intend on buying a car that day, but everything went so smoothly and fast. I could not be happier with my new car or the service and customer service I received with Dan and Brattleboro Subaru.

Dear Mr Sciacca,

I want to bring to your attention a recent experience in your dealership which exemplifies fantastic service offered by two of your employees, Dan Bacigalupo and Luke Higley. 

On New Years Day 2020, my family - including my 2 sons (7 and 9 yrs old), wife and myself - were driving home to Connecticut from a ski trip in New Hampshire when suddenly an undetermined large blunt object on the local bridge from New Hampshire into Brattleboro came flying down on our 2019 Subaru Ascent windshield.  Our windshield smashed into literally hundreds of pieces and we pulled right over into a restaurant parking lot.  Thankfully, no one was injured but we knew the car was unsafe to drive a long distance and were concerned about how to address this on New Years Day when most every business was likely to be closed.

We called Subaru emergency service.  In turn they contacted the Subaru Brattleboro dealership and confirmed that you were mercifully open on New Years Day.  We drove over and I was expecting a pretty cold shoulder given that the service department was closed.  However, Dan gave us an extremely warm welcome, asked if we were alright, invited my whole family to wait in his cube area and even pacified my kids with hot chocolate.  Even though this must have been somewhat distracting for him as a salesperson he did not show that to us at all.  Dan could not have been nicer and more accommodating, tolerating a barrage of inquiries from my two boys about all things professional and personal.

Dan then brought over Luke who kindly introduced himself and informed us of his inquiry into a rental solution which is obviously far outside his purview as a Sales Manager.  Luke told us he will try to make a work-around happen for a rental even though he'd never done one of these transactions before.  His effort was ultimately successful and we restarted our journey to the comforts of home in Connecticut.

These successful efforts of Dan and Luke were a godsend for us.  We were tired and hungry and had two cranky kids on the verge of meltdowns.  The last thing we wanted to do was search around for a motel room and figure how to get home on January 2nd, while the kids missed school and we were absent from work.  So once again, I want to thank Dan and Luke for their kindness and efforts for going above and beyond the call of duty.  I also want to confirm for you what I think you already know - that Dan and Luke are great frontline representatives of your dealership.

Sincerely, Marcus Mathias

"Excellent experience..."

Excellent experience, great to work with, good pricing and received additional rebate, dealer located and obtained vehicle that met my requirements and delivered to my location.

"I truly enjoy my 2020..."

The personal touch that the Brattleboro Subaru has given me is unbeatable. I truly enjoy my 2020 Subaru Crosstrek. My husband has driven Subaru vehicles for the past 15 years.They are dependable vehicles.

"I am ecstatic to say the least."

I had a lot of anxiety going in to Brattleboro Subaru. My lease was coming to an end and I didn't know what to expect. Bruce Merrill immediately calmed me down. He was confident that he could help me get into a new lease. I drove out with a new 2020 Subaru Outback paying only $40 dollars more than my last vehicle payment. I am ecstatic to say the least. He was kind, knowledgeable and extremely professional. I couldn't ask for a better sales representative.

"...efficient, friendly and excellent..."

They took me right away; offered a loaner car; had it done by date expected; when I picked up the car, the person checked tires (which I had forgot to ask about). All efficient, friendly and excellent service.

"...I am extremely happy..."

I had a great experience buying a car here. The staff are very friendly and professional, and they were able to find me exactly what I was looking for. They made the process of searching for, and buying a Subaru very quick and seamless, and I am extremely happy with my purchase and the overall experience. Highly recommend.

"...felt like I was one of the employees family member."

This has been the best dealership experience in my over 15 years of purchasing vehicles. I live 2 hours away so I was able to do everything online while following up with their internet specialist Jessica. I truly felt like I was one of the employees family member. We arrived went over all my vehicle options signed papers and back home I went. I dont think it could have gone any smoother. Will definitely be sending everyone I know there.

", friendly and efficient."

This even was for a recall...I arrived on the wrong day but they took me anyway and were fast, friendly and efficient. Overall impression was more than positive. As someone new to Subaru ownership I've been impressed with the quality and performance of my Crosstrek and equally impressed with the service provided by the dealership.

"My new adventure has begun."

I too would like to express my gratitude for the way the transaction was handled, in a very realistic, sensitive and timely manner. I will certainly share with my family and friends the pleasant, and painless process of my experience with you, and other Brattleboro Subaru team. My new adventure has begun.

"...eager to answer every question..."

Matthew Hale, the sales representative who leased me my 2019 Crosstrek, was extremely attentive, knowledgeable, and eager to answer every question, no matter how insignificant. He genuinely seemed to enjoy his job, and made every effort to keep the process on track. A wonderful experience at Brattleboro Subaru!

"Brattleboro Subaru hit a home run..."

Wonderful job on sales I completely trust John McLean. This is the third car in the past year or so I tell everyone the way I'm treated at Brattleboro Subaru. In the future I will look for John for my next purchase. Also Billy Boutilette is doing a great job making sure all my needs are met. Brattleboro Subaru hit a home run with this team. Thank You!

"...but this one was the best."

It is great that the sales person was so knowledgeable about Subarus and owned one. He worked closely with me and with no pressure. He didn't have my car on the lot but quickly found one and offered a competitive price right from the start. There are other great Subaru dealerships in New England, but this one was the best.

" far the best experience I had..."

Having done my research on the 2020 Legacy Limited, I arrived prepared with a future I was willing to pay for the new car, as well as what I expected to receive for my trade-in. I also expressed the hope for a low finance rate on the balance of the car's cost. Chris, the salesman, brought the proposal to the sales manager and returned with an OK.This is the 12th time I've purchased a car and it was by far the best experience I had...

" outstanding personal experience..."

John Mclean was the best! He was accommodating to my every need and question was patient and generous with his time. Provided an outstanding personal experience with lots of laughs and positive support along the way. This made my first time buying my own new car a breeze.

"The best service!"

Chris was amazing! He found us multiple cars to test drive and we fell in love! He went above and beyond to make sure that on a very busy day we were top priority. The best service! Thanks so much Chris for an awesome experience!

"they are also always willing to fit us in."

At Brattleboro Subaru, the service department always alerts us to all the work and needs in the service appointment. In an emergency service, they are also always willing to fit us in.

"...straight to the best price..."

Was very knowledgeable about the car, did not pressure, no games, just straight to best price he could give and after sale took time to explain and demonstrate features in car.

"I give it a big 10 overall."

Subaru in Brattleboro, the sales consultant, Zakk Griffin, was just great, the team is great. They did everything for me, I always tell other people about this place. I will give this place a 10, the team too, God bless them all. Everything was great, this place is something else! I give it a big 10 overall.

"Work done in timely fashion..."

Work was done at time it was scheduled, they gave me a ride to restaurant and picked me up after.
Work done in timely fashion, explained everything to me and last but not least they sold me a new
Subaru while car was being serviced.

"...flat out the most customer friendly dealer around."

Needed a loaner since service required extended stay. No problem. Warranty item involved window track. No problem. This is flat out the most customer friendly dealer around. We have to travel 2 1/2 hours from our home in NH to get here and it is well worth it. Outstanding people. Service rep Todd knows how to treat customers. It's
good to feel like these people are on the side of the customer.

"...much more up front..."

Purchase was straightforward and appeared transparent. I compared dealerships throughout New England and chose this one because they were much more up front about total costs than some others.


"...easiest car buying we have ever experienced."

It was the easiest car buying we have ever experienced. Paul S. was fantastic. He was knowledgeable about the process and the vehicle. He made the process enjoyable when historically this is a process we dreaded.

"...pleasant and easy to work with."

"Service was pleasant - I was from out of town and desperately needed an oil change and they offered to fix a warranty issue that had come up that week.[Additional] I was visiting from out of town - I was able to walk in on a Saturday morning for an oil change and a fix to a recall issue. The service provider was pleasant and easy to work with."

"...above and beyond..."

"Matt went above and beyond to make my buying experience as smooth as possible. Would definitely recommend him specifically to anyone looking for a Subaru in the future."


"I love my Subaru."

 The service desk people were friendly, focused, and efficient; the job was done in a timely manner; the price was reasonable; and the service people helped me to synch my phone with my radio. I love my Subaru.

"Brattleboro Subaru made me a great deal..."

I had not planned to buy a new car but a bit of an accident forced my hand. Brattleboro Subaru made me a great deal on a newer car and gave me a good value on my trade-in. The service department has always provided excellent customer service and repairs for my various Subarus. I highly recommend checking out their inventory and getting to know their friendly and knowledgeable team of sales persons.

"I have been using the service department... since they opened..."

"The service dept. coordinators and manager are always pleasant and greet me when I go in. the mechanics respect my car and belongings, always putting a paper mat on the floor to keep it clean. The waiting room has Wi-Fi, comfy chairs, high table and stools, a TV and Keurig coffee and tea maker. my service took several hours so they gave me a loaner car. I have been using the service department at Brattleboro Subaru since they opened and have always had excellent results and courte..."

"...I had made the right decision..."

"Everyone at the dealership were extremely thorough, knowledgeable, and courteous. I felt totally taken
care of. All my questions and concerns were answered and I left knowing I had made the right decision to purchase my Subaru."

"Brattleboro Subaru is the place to buy a car."

"Overall Very professional. They took the car in on time, explained what it needed and had the work done quickly. Car is all fixed now. Brattleboro Subaru is the place to buy a car. Overall - excellent!"

"...but I trust Brattleboro Subaru more."

"Overall Good service. Additional I live in Fitzwilliam and the dealer in Keene is much closer, but I trust Brattleboro Subaru more. I've never had a bad experience there."
   Bruce of Fitzwilliam

"I cannot express to you the degree to which Shane saved my day."

Oh my goodness...let me tell you about my car-tastophe.... I had my windshield replaced a few months ago by Safelight. Within the past few weeks we received a lot of rain. One day (15 days ago) an exceptionalamount of rain leaked through the windshield and caused a catastrophic event.

The morning after the storm, I started my car and every dashboard light came on. I called the shop, shared the news and was encouraged to bring the car to Brattleboro Subaru. Upon my arrival, I was warmly greeted and asked to wait in the costumer care area. Shane came in and asked me a few questions about the car and any work that was done recently... His team identified numerous code errors and a major problem...water intrusion. My goose was cooked...and upon being told about the potential costs of repairs....I nearly had an anxiety attack. I'm a teacher and the first day of school was fast was I going to get back and forth to work without a car?!?!  The news of my car's situation was literally took my breath away.

Shane was great. He explained that Safelight would need to be contacted since their work was likely cause of the damage...and if they denied the claim I could go through my insurance company to get help. I haven't experienced anything like this before and didn't know how to start the process of filing a claim or anything. I can spell 'car'...I know how to drive...but other than opening the gas cap...I have no idea how to explain
things related to car care.... adding on the stress of knowing that my car is damaged and in need of expensive communication skills were failing me too!

Shane recognized this and in the most respectful, professional, and kind way...he stepped in and walked me through the process, step by step, of who I needed to call...going so far as to talk with my insurance guy and the
windshield people to better explain the situation (my emotions and lack of experience got the best of me).

More than helping me to navigate the claims process...Shane never made me feel stupid. Rather he explained everything to me in plain language and was non-judgmental during the entire process. He was perfect.  He called me during the two weeks my car was in the shop and kept me updated on the status of the repairs and Safelight's acceptance of responsibility.  He kept me informed and made me feel like everything would be ok...I didn't have to
worry at all. Shane recognizes the impact that a damaged car can have on a person's day..."a car is your freedom and when your car is inoperable you are no longer free to do day to day impacts nearly every
aspect of life."

I cannot express to you the degree to which Shane saved my day. He was able to support me during the best worst day of my adult life. He knows his craft, he understands the needs of his customers, and he knows how to make a horrible situation manageable. I'm not sure what impact my story will have, but it is important for you all to know what an incredible asset Shane is to your company. My situation had the potential to be the literal worst...and Shane was able to completely turn my experience around and make it one of the best leaning experiences I've had.

Please extend my gratitude to Shane and his team....and please know how
lucky and fortunate you are to have him on your team.

    Many kind regards,

    2018 Crosstrek

"Sincerest Thanks and Appreciation"

"I HIGHLY recommend Brattleboro Subaru"

Leased a 2016 Legacy Premium. I contacted all Subaru dealerships within 100 miles of my hometown. From my very first conversation with Amy Ciccone, Brattleboro Subaru was one of the best dealerships to work with, including searching the entire New England inventory database for me even though I suspected she never believed I would drive the 100 miles to buy a car from them. I negotiated everything via phone and email with Mike Masters and Jason Reynolds in advance of even arriving at the dealership. I have dealt with over 40 dealerships in the last 4 years for my cars, my wife's cars, and cars for friends and family. As such, I have become pretty skeptical of good deals having seen some shady activities and efforts. Needless to stay, I was ecstatic when the "too-good-to-be-true" offer from Brattleboro was, in fact, 100% true. They were able to offer me a deal that had other dealers literally laughing when I price-shopped it around with each other dealer telling me to give them a call back when this deal turns out not to be true. Jason Posternak was the sales/finance manager. It was the same laid-back, painless, friendly experience with him as with Amy, Mike, and Jason Reynolds, having a nice conversation about hobbies, family, and life in Boston. I love my Legacy and in addition to recommending a 2016 Legacy, I HIGHLY recommend Brattleboro Subaru.

" experience in customer service comes close to what I had at Brattleboro Subaru"

Thank you Brattleboro Subaru! I went to 4 dealerships before I came here to try to trade in my pickup, but there was a problem with my title. It turned out that it was still in the original owner's name and because of this, no dealership wanted to help me trade it in towards a new vehicle. Then I found Brattleboro Subaru. They not only told me that they would take in my truck, but they would help me fix the title. My salesperson Matt Hale spent 2 months doing research and tracking down the original owner to get title signed over to me. He even got a driver to make the 7 hour trip to get the paperwork done twice to help me! In the end, I was finally able to get the vehicle I needed thanks to the hard work of Matt Hale. I've bought A LOT of cars in the past, but no experience in customer service comes close to what I had at Brattleboro Subaru. Thanks so much for all of your help!

"John and Marie performed exemplary"

Hello Mr. Higley,

I have not received my evaluation from Subaru yet but I will fill it out with all my comments though it will pretty much give John a glowing recommendation. When I first entered your dealership, John McLean was the first to greet me even though he had not been assigned to me yet as I only had contact with your online representative Marie Flack. Marie was very easy to work with and sent me exactly what I wanted in a timely manner generally the first person to be upfront with me wins my business so negotiating the car took all of 5 minutes. I told Marie I would be down as I prefer to meet people face to face to finish out all the details I met with Marie and she introduced me to John. John being a car guy, made it easy for him to identify with my unique ticks or car ocd as it would generally be called. We hammered out all the specs, trade in evaluation, and it was a very cordial and stress free interaction, in reality I know trade ins get market value so you won't get any push back from me and you guys already offered me a reasonable price for the new vehicle. As this was my second ordered Subaru I knew that having a good rapport with the sales staff was essential, John would send me updates both via email and a phone call which was greatly appreciated. When it was time for pickup it was a quick in and out. I would say that both John and Marie performed exemplary and if they are representative of your dealership then I am proud to be one of your customers. Car buying has always been a contentious process and it's great to see that business can be conducted civilly with a smile. Thank your for your time and excellent customer support,   

"My experience was awesome"

Mr. Higley,

I have not gotten the survey yet about my experience with John or Subaru in general. I have my own survey:

John was professional, specific, and most importantly to me, kind. He did not rush me. I did not feel "pushed into the sale." I had a most wonderful experience....actually the best salesman I have ever encountered, and I have bought a few vehicles.

Subaru doesn't have to sell vehicles, they sell themselves. It really helps when you have a great salesman though.  Please tell John how much I appreciate his help. He guided me through the whole instrument panel which made me feel comfortable and less intimidated.

I will answer the survey, but just thought I would let you know that my experience was awesome. I am a happy Subaru owner.


"Exceptional Service"

Dear Mr. Higley,

We want to thank you and especially Ian for your great service.  Ian did give us "exceptional service"  both by keeping us informed of the status of the car and by thoroughly explaining all
the facets of our new car.  When we are ready to buy another new car, we will certainly come to Subaru Brattleboro and ask to have Ian as our salesperson.
PS Kudos also go to Jason for making everything go smoothly.

Sincerely yours,
    Natalie and Peter

Judy's adventure in her new Subaru

Hey Billy, thought of you in Cleveland, and on a windy road to Mount Rushmore crawling along as pavement was being torn up and laid down. Also in a blinding rainstorm near Fort Wayne, IN. We are just back from a 3 1/2 week trip to national parks and to relatives, and the Subaru was a true partner, performing beautifully! I even let Bruce drive some, and I think he may like the alternative to doing all the shifting himself. I had the inspection done locally in the brief time before we left, but thanks to Subaru for the reminder!!!!! Thanks for your kind words and for getting me located in this wonderful car!   

"The city of Brattleboro is lucky to have such a great staff."

I would like to share our experience with Brattleboro-Subaru and if you need any further evidence that people are good and really do care, then this dealership personifies the word "service".

We actually came to Brattleboro by complete coincidence. While returning home from a family vacation, our car lost all electrical power. Not only were we fortunate to stop at exit 2 off of I-91, but also lucky enough that Brattleboro Subaru was also located this same exit. While still hours away from home and the threat of bad weather looming, we were anxious to get the car fixed and get home.

We want to thank the staff at Brattleboro-Subaru for everything they did to get my family back on the road. If the 3 individuals that took care of us represent the type of people that are part of the dealership, then the city of Brattleboro is lucky to have such a great staff. Doug Howard was the first to help us. After we explained the situation and the problems that we encountered with the car, he immediately understood the urgency and necessity to get us back home. After the initial assessment, he explained the condition of the car in a very professional and calm demeanor. He made us aware that a part was needed to complete the service but could only be obtained from Connecticut. If any further delay, and with poor weather approaching, the repair would not be completed for 4 days. There was no doubt in his voice; he was going to try to get us home. I would like to thank Jim Ferro for driving all the way to Connecticut for the necessary part, and driving with the threat of snow and poor driving conditions. I would also like to thank Phil Szczygiel for performing the repair in a timely manner and also being so personable from the very beginning.

Overall we cannot thank the team enough. Upon our final good-byes, we were reminded of the upcoming storm and were told to be careful on the way home. It is rare these days to find a place that truly takes pride on how they do and go about their business. My family and I are lucky to have found Brattleboro-Subaru, but even luckier to have met such caring and professional people. February, 2015 via

"Easy, thorough, friendly, honest, and thrilling!"

I absolutely LOVE my new Crosstrek! It was exactly what I wanted (Premium--so cloth seats--with Nav and a backup camera), so I was thrilled when I found it (in the color I wanted!) on the Brattleboro Subaru site. I sent an internet inquiry to see if it was still available, and Marie answered me in a heartbeat. It was a pleasure working with both Marie and Amy on the phone; they helped accelerate the finance process for me, and they made sure to hold it on the lot for me so that I could pick it up the next day. When I made the 2+ hour trip down, Jason was equally as wonderful to work with from start to finish. He was kind, knowledgeable and patient throughout my experience, and he was never pushy. Finally, I worked with Nizam, who helped me with the rest of my financing. He was also very friendly and he didn't push me for time. I'm new to the car-buying process, so I asked a lot of questions through the financing process to make sure I understood it correctly. As a young female, I was concerned that I would be taken advantage of during my car search--especially with financing--but Nizam explained everything to me and gave me time to digest the paperwork, which I really appreciate. Thank you for making purchasing a Subaru the way it should be: easy, thorough, friendly, honest, and thrilling! - February, 2015 via


"From one extreme to another..."

As a first time car buyer I was quite nervous on what to expect from dealerships. I knew I wanted to look at the Imprezas and quite possibly the wrx as well. My first stop was Subaru of Keene, I walked around with my father for a good 45 mins looking around almost the whole lot. I've always heard how cars salesman can come out and be pushy with you, the couple salesman I did see came out, moved some vehicles but failed to acknowledge us. At this point I just wanted someone to come out and say hello, it was Saturday, it was like they didn't expect people to be there. After a few more minutes of walking around I decided I wanted to go to Brattleboro Subaru. As we pull into the lot I lay my eyes on a 2015 wrx, I park my car and my dad and I walk over to take a look. I had some questions but was still very unsure on when I wanted to get a car. I was approached by Rose Kochman and she asked if there was anything she could do for me. I told her I was a first time buyer, still very unsure on my choice and just recently started thinking about getting a new car. She invited us inside to talk things over. We talked about the wrx I was just looking at and next thing I new I was on a test drive! I was instantly in love and ended up leaving with the car a couple hours later. Through the whole process Rose was absolutely amazing!!! She made everything so easy to understand and was not pushy by any means, it was painless. She went above and beyond to get me the best rate possible and made sure I was happy with everything along the way. I am still in love with my car and look forward to the years to come!! Thank you all at Brattleboro Subaru for everything you guys do!! You've gained my business and I tell everyone about my experience with your great customer service!! I also tell them of my experience in Keene...Things certainly worked out in my favor!!!. - January, 2014 via


"A pleasure to deal with."

My wife and I recently bought a Subaru Forester at Brattleboro Subaru. I worked primarily with Matt Verge, and the whole team was a pleasure to deal with. Matt had previously sold a used car to my son, age 20, so we felt very comfortable coming back to Matt when our 2001 Forester reached the end of its life in December 2014. Matt was friendly and helpful in every aspect of the sale, from taking a test drive with us to taking care of the old car--even switching the snow tires from it to the 2011 Forester we bought. Thanks again!! I would definitely recommend buying a car there from Matt Verge. - January, 2014 via

"Goes above and beyond"

Staff goes above and beyond to assure everyone is 100 percent satisfied. I would recommend Brattleboro Subaru to anyone. They were extremly helpful and I was very comfortable with the purchasing experience - December, 2014 via

"100% satisfied!!"

Great staff, extremely helpful and friendly. Showroom is very clean and neat too. Would definently go there again and would recommend them to everyone. I am 100% satisfied!! - December, 2014 via

"A great deal on a new Subaru without all the typical hassle that comes with buying a car."

I owned a Subaru Forester that was getting close to 5 years old, and my husband was driving me crazy about trading it in for a new one while it still had value and low miles. I resisted for a long time, but finally gave in, IF he could find a dealer to get exactly what I was looking for - namely, a hard to find color with all the options I wanted. I figured not he nor any dealer would be able to do it for an attractive price, and give me what my trade-in was worth. Much to my surprise, he worked a deal with Brattleboro Subaru. Mike and Marie made sure all my criteria were met, and offered a pretty good deal on top of it. I would recommend them to anyone looking for a great deal on a new Subaru without all the typical hassle that comes with buying a car. - December, 2014 via

 "Every aspect went perfect"

I purchased my car from them and every aspect went perfect great people. Thank you so much for making car buying a good experience for me and my wife - December, 2014 via

"An easy and stress free experience"

Locally managed, owned -- with local customers and good community engagement and support. Buying a car here is really an easy and stress free experience. Make sure to meet Luke, the general Manager, and Billy the salesman is first rate. You will be treated well and fairly. All these folks have families in the community and want to do well by the customers. Of course it does not hurt that their product is simply perfect for this area. Subarus are hard to beat!

"Did not have that high pressure I've experienced"

Everybody was so friendly and helpfull. Did not have that high pressure I've experienced at other dealers in the past . I will definitely recomend to others. - December, 2014 via

"Completely attentive, polite, engaging and competent."

The entire sales and service staff were completely attentive, polite, engaging and competent. Each and every one of them I dealt with knew no bounds in answering, or finding the answer to, any of the few questions I had. The reason I had 'few' questions was that they seemed to anticipate almost all of them. - October, 2014 via

"Thank the boys for us, we LOVE the car!"

By the way, a man stopped my outside the supermarket the other day asking how we liked the car. I had nothing but the best to say about it and directed him to shop with you guys if he decides on a Subaru for it was certainly worth the trip! - August, 2014 via Email  

Hi John-

Thanks for taking the time to meet me on Sunday.  I wanted to follow up with a quick note just to reiterate what a positive experience your team provided for me.  It was a long day overall, but certainly worth the trip.

Marie did a great job working with me over email prior to me driving down there.  She really represented you guys well, all of the replies I got were helpful.  It always felt like I was dealing with a person who would make time to understand what I was looking for instead of someone who was squeezing in a few emails on their breaks.  She is the reason I decided to come down there for the visit and is ultimately responsible for me buying the new Forester.

John was great during the test drive I did and was really knowledgeable.  He was quick to tell me he was new to the car game, but it never felt like it and the humility he showed really worked well.  He doesn't come across as the stereotypical salesman, and I mean that in a good way.

I was really impressed in how well they listened.  Though they asked many of the same questions most sales people do,  they seemed to do an outstanding job of understanding me and adjusting their approach.

By the way, neither of them bribed me to email you and my feedback would be the same whether or not we found an agreeable deal or not.  I was impressed with your group down there. 

Thanks for everything.

Scott Sanderson
Customer Support, North and South America
Husky Injection Molding Systems Inc.

"A positive experience for a discerning customer"

I began my car-buying experience (2015 Subaru Outback) at my local dealers in the Albany, NY area, but quickly turned to when I was not satisfied with the prices I was being offered. Brattleboro Subaru was the first dealership to get back to me, and I established contact with Marie Flack. Over the next week, Marie and I exchanged over two dozen emails, along with numerous phone calls. I was initially very hesitant to be doing business with an out-of-state dealership that is about 1.5 hours away. However, Marie was open, honest, informative, friendly, and patient with me. She allowed me to do my own research and work through the process at my own pace, without putting sales pressure on me. She was confident that she would beat out the other dealerships on price, and she did so. I ordered my 2015 Outback ten days after my first conversation with her, and I am eagerly awaiting its arrival at the dealership. I have also had follow-ups from Matt Hale, who is keeping me apprised of my order status. Once the car is built and shipped, I will be picking it up at the dealership, and trading in my 1999 Outback. I will post a final review once I complete the entire car-buying process. So far, this has been a very positive experience for me. - August, 2014 via

"great crew"

I have had my 2010 Subaru for 4 years, i have had some problems with it, and once i brought it to Subaru they got me right in and fixed everything and was very detailed in the work. I am one of those customers who ask more than enough questions, and the services and parts department has been nothing but the best. - August, 2014 via

    Aimee Harrison

"Well worth the drive"

They knew more about the cars, their price was better, their financing terms were better....but the thing that stands out to me the most is that the people at this dealership were just simply nicer than any other I've dealt with. - August, 2014 via

"new car purchase 2015 Legacy "

great experience, no hassle or hard sell, literally closed and completed deal including evaluation of our trade in under one hour. all employees we dealt with were both friendly and professional - August, 2014 via

"Pleasure to work with everyone "

Everyone was very helpful in the purchasing process as well as meeting all of my expectations. Very glad I chose this dealership and even more so that I got the car I've always wanted. - June, 2014 via

"Great Price, Great Salesperson"

Bought our 2014 Outback online and got a fabulous price. Prompt and friendly e-mails and phone calls throughout the process and Matt kept us informed every step of the way - from order, to port arrival, to delivery date. Extremely satisfied with the entire process. - May, 2014 via

"A true test of a good dealership"

Sometimes the true test of a good dealership is when things don't work out. I was considering a new, yet unreleased 2015 Subaru Outback and discovered that Brattleboro Subaru was offering a $500 below invoice as a pre-order special. I contacted Marie Flack and she was great in setting this up for me and gave me assurances that if my wife and I weren't happy with how the car looked when released to the public that the $500 deposit would be refundable. When released my wife decided she wasn't really happy with the redesign and wanted to look for another vehicle. I was happy with the redesign but then she's the one that would be using this car everyday. I contacted Marie to explain that we would like a refund of our deposit and was then contacted by Mike Masters to go over getting my $500 back. He was very professional and didn't pressure me to change my mind and promised a speedy refund which I received in a timely fashion - no hassles. When the time comes to trade in my car I would definitely consider using them. - May, 2014 via

"This dealership is willing to work with you."

Just bought a 2015 Lightening Red WRX. This dealership is willing to work with you. Not only did I get a great deal, but it was below invoice, and the sales team was respectful and willing to work with me throughout the whole negotiation process. I've been to some other dealerships in MA who just flat out refused to negotiate, but these guys aren't sharks. Service was excellent and they followed up with me well after the car was in my hands. - May, 2014 via

"I would certainly recommend them."

From the start I was pleased with Brattleboro Subaru. I sent an online request for more information during the evening and received a response that night. The follow-up was great both online and over the phone. When I went in to the dealership, the personnel were friendly and helpful and certainly not pushy compared to other dealerships I went to. I would certainly recommend them.  - April, 2014 via

"We plan on returning for a second vehicle"

We had shopped for quite awhile searching for the perfect Forester. Many dealers and sales people left us with the "used car salesman ick feeling" we did not have that experience at Brattleboro Subaru. We felt very well cared for, got a great price for our trade in and love our new car. We plan on returning for a second vehicle and would not hesitate to recommend them to our friends and family. - March, 2014 via

"Customer service is the number one priority at Brattleboro Subaru"

My first contact with Brattleboro Subaru was by phone. I had requested a price quote via email and subsequently spoke with Mike Masters. Mike, who is one of their sales people who handles internet marketing, was terrific and gave me a very aggressive quote on the model I was interested in. Many dealers won't do that by phone because they know you may take that quote to other dealers without ever setting foot on their lot. I appreciated their honest approach and visited Brattleboro Subaru the next day. While there, I worked with Mike and with Paul Sucharzewski. They were terrific!! Very friendly, with no high pressure tactics. They were eager to answer all my questions and didn't hesitate to ask questions of me to ensure the Impreza Sport that I was considering was a good fit for what I needed. This may sound overly enthusiastic, but I really had the sense that customer service is the number one priority at Brattleboro Subaru. I think they would be willing to lose a sale if they thought a customer was not making the right purchase. Great dealership and great staff!! - March, 2014 via

"I'm loving it"

Jason Steele was awesome and work with me step by step with the purchase of my car. I'm loving it thanks you brattleboro subaru - March, 2014 via 

"I told him what I want and what I would pay... and he make it happen"

Mike Masters was my 1st contact for getting a car, i told him what i want and what i would pay for monthly payment and the interest and he make it happen, pick out the car and i travel 2 hour to come and pickup it was painless and take a new car for a back road drive home. Matt Hale is the one i deal with after come to the dealer he show me around the car and what to expect. - March, 2014 via  

"Proud owner of a new vehicle"

I worked with Matthew Hale at Brattleboro Subaru, while looking into purchasing a new vehicle. I started on the internet with Matt to schedule a test drive and he was very helpful and accommodating with setting up the appointment. When I went in to meet Matt and drive the cars, everything was ready for me as I arrived. He was very knowledgeable about all of the vehicles and took my job and situation into consideration while helping me. We worked together over the next few weeks and I found myself the proud owner of a new vehicle. Matt was very prompt in communicating with me and did an outstanding job to ensure that my experience with the dealership was as smooth and as rewarding as possible. - February, 2014 via  

"Would definitely go back to Brattleboro Subaru"

Everyone at Brattleboro Subaru was great. Very friendly, professional to work with. Would definitely recommend them to anyone. If ever need to purchase another vehicle in the future would definitely go back to Brattleboro Subaru. - February, 2014 via    

I was very impressed with this dealership. Was almost afraid to look for a new car. I looked online to pick out a sales rep (Rose) that I felt I could connect well with. I called & set up an appt for that afternoon. I told her what I tentatively was looking for. She gave me some insights on which vehicle would match my needs. I fell in love with the car she recommended. After some back & forth with price we settled - both satisfied I think. Finance person went thru all paperwork very well the day of delivery. Rose was out sick the day I picked up my car but the fill in sales rep, Billy also was fantastic explaining all the ins & outs with the car. Rose called a few days later asking if there were any questions & how I like my new car. VERY SATISFIED. GREAT DEALERSHIP! I HIGHLY RECOMMEND!   
    Tammy S. via Owner Loyalty Program

"From the moment we were greeted at the door, we felt welcome and comfortable"

From the moment we were greeted at the door, we felt welcome and comfortable in looking to buy a used car. The sales employees we dealt with (all three) were outstanding. It was easy to find something we liked (great selection) and it was the right price. We look forward to continue servicing our Subaru cars at this dealership for years to come. - December, 2013 via

"Helped us find the car we were looking for."

Came in close to closing time, Matt came out helped us find the car we were looking for. Then Matt and several other employees stayed till after close to do paper work for car purchase. The service department went over car and repaired every thing that I had asked to be repaired. They also set us up to have car as soon as was possible and hand delivered car plates right to us. - December, 2013 via 


Hello John,

    I just wanted to take a moment to thank you for your personal integrity. When I purchased my used 2008 Subaru Outback this summer from your Ford dealership, I did not expect that any future repairs would be warranteed. But when word got to you that my car was having an unusual, and potentially costly problem, you offered to take care of me.

    I know very well that you did not have to do that, and I will always remember your "stand up" gesture. When it is time for our next automobile purchase, your dealership will be our first stop.

    Please extend my sincere appreciation to Bill Cooke for his diplomacy and the talented tecnician, Jody Goodenough for troubleshooting a difficult problem.


    Skip Morrow

I can recommend this dealership"

Matt was an excellent ,caring salesman
I never had a Subaru before and was pleased with the quality of car and the service I received
I can recommend this dealership - December, 2013 via 

ade us feel so comfortable"

We were looking for a good deal on the Subaru Impreza 5-door & feel that we received one from Brattleboro Subaru. Loved dealing with Rose Kochman who made us feel so comfortable & took the time to go over everything we needed to know about the car. This is our 1st Subaru but won't be our last if Rose is still there. - December, 2013 via 

t was worth a 2.5 hour drive to buy from Brattleboro compared to a closer option."

Had a great experience at Brattleboro Subaru! The team is incredibly friendly and helpful - right down to the local maple donuts they offered us. It was my first time buying a new car and the team did a great job listening to my needs and putting together a great package that I felt comfortable with. I had done my research - made a few calls in my local area, and decided it was worth a 2.5 hour drive to buy from Brattleboro compared to a closer option. I am thrilled with my new Forester and had a blast buying it.    

omplete customer satisfaction."

By far the best vehicle purchase/lease experience we have had anywhere.
Rose Kochman welcomed us, listened to us, HEARD us, and worked WITH us to find the best vehicle for our needs and wants. We decided on a 2014 Forester which happened to be arriving the next morning and we were driving it home that afternoon. It was the best 24 hour car experience resulting in complete customer satisfaction. - December, 2013 via 

Tireless in helping us"

From the first telephone conversation to the final handshake, the sales staff at Brattleboro Subaru have been good listeners, friendly, knowledgable, and always ready to answer questions. Billy was tireless in helping us find the car that fit our needs. - December, 2013 via   

They will work with you"

knowledgeable about a unique product. Accommodating and friendly. They will work with you to ensure you can afford the automobile you wish to purchase. A good selection of automobiles on the lot. - December, 2013 via  

I Love my new car!"

Great customer service. Friendly staff that was not pushy. Good price on vehicle with a great finance service as well. I Love my new car! - December, 2013 via


Dear John,

    As the General Manager, you should know that my snappy little ORANGE crosstrek and I have been easily bonding for over 2 months now. Let me assure you, we're both happy campers. We've traveled over 3,500 miles together without a snag. She smoothly handles the back roads I need to travel as an itinerant speech pathologist as well as the highways between me and my grandchildren in Providence, Rhode Island. Of course, her big test will be mud season on the dirt roads where I live. I'll keep you posted.

    As a loyal Subaru driver for 35 years I expect to be satisfied with the car, but it is also important to me to be satisfied with the purchasing process. My entire experience with Brattleboro Subaru has been a pleasure. Jason Steele proved to be exactly as he had been described by the satisfied customer who recommended him to me. He was a patient listener, always professional, highly knowledgeable and respectful. I was especially pleased that he didn't treat me like a "bothersome old lady".

    While I'm extolling the virtues of one of your staff members, I also want to express my gratitude for my dealings with Niz Mushaba. Again, he was most respectful and professional as well as knowledgeable and clear in his explanations.

    While I expressed a version of these accolades on the e-mail survey sent by Subaru shortly after my purchase, I wanted to be sure you personally received my letter of thanks. I am cc this to the owner to ensure that he gets the message about how highly I regard the Brattleboro Subaru team. I also have passed on that endorsement to the numerous folks (friends and strangers) who have asked me about the car. (I had no idea how much attention an orange car would attract.)

    So, thanks again to Jason Steele, Niz Mushaba, and you for providing a stress-free Subaru experience. Happy Thanksgiving to all of you and your families.


    Kathleen Pirruccello

"I would for sure buy from them again."

Had a very good experience. I would for sure buy from them again. Very friendly excellent service and continued excellent service even after the sale. - November, 2013 via

I know where I am buying my next Ford or Subaru from now on."

Let me start out by saying this has been, hands down, the best dealership experience my wife and I have ever had!

My wife and I spent about a month contacting numerous internet sales teams in the New England area looking for the best deal on a 2014 Subaru Crosstrek Xv. When we contacted Brattleboro Subaru, we had a feeling we were in for a treat. They stood out from the rest of the pack right away.
They were polite, informative, and quick to reply from the very beginning.
Not only that, but they ended up being the dealership that offered the best deal on the Crosstrek!

Once we made the decision to go with Brattleboro Subaru the help & contact continued until the day we received the car (and beyond, actually).

We could not be any more happy with our new car buying experience at Brattleboro Subaru!
Special thanks to Marie, Matt, & Luke for being so patient with us! We were not the easiest customers to please.
I know where I am buying my next Ford or Subaru from now on. - November, 2013 via

ould recommend Brattleboro Subaru to anyone."

Buying a Forester for my 87yr young mother. Settled on a lease. The car we needed was found at another dealership and brought in within a week. No pressures from either salesman (Jason) or finance manager (Niz). They explained almost everthing as many times as we needed, (halfway home, we realized it had a sunroof!) and showed my mother the operations of the car. A bit different than her Mercury Marquis!

We were very pleased with the price and attitude of the employees. Even though we live out of state, the dealership was going to go get the new tags and insurance information for us. They also programmed the garage door opener to the rear view mirror. The service waiting room looks to be very comfortable should we bring it back here for service.

Driving home, I was happy with the performance or the car, and believer my mother will be happy with her choice. Overall, would recommend Brattleboro Subaru to anyone. - August, 2013 via 

I would definitely recommend Brattleboro Subaru without hesitation to any friends"

This is the second new Subaru I've purchased from Brattleboro Subaru in the last 10 years. I chose the 2013 Crosstrek, and although they did not have exactly what I wanted on the lot, Jason and Luke found it within 100 miles. I try hard to do my 'homework' when it comes to buying cars, and after being clear about that, I felt that I was heard and taken seriously throughout the entire process. I would definitely recommend Brattleboro Subaru without hesitation to any friends who are car shopping. - August, 2013 via

eat all of other dealers"

I just bought a xv ctrosstrek limited and i have to say the dealer has an amazing deal that i am very happy, beat all of other dealers. Very satisfy to have business with Brattleboro Subaru. A+++++ Dealer - August, 2013 via 

Amazing dealership!!"

Amazing dealership!! I went in to ask about a beautiful used car on the lot. The whole purchasing process went incredibly smoothly, thanks largely to Jessica. She never applied any pressure, acting more like my advocate by helping me get the car I wanted at the price I could afford. Trade-in value on my old car was very fair. Although the car I bought is used, my friends all think it's new, it looks and runs so good. Thank you, Jessica! I highly recommend this dealer! - August, 2013 via 


I'd stopped in to learn more about the Outback as I struggled to move beyond a beloved Audi that I needed to turn in at the end of its lease. We had just moved to VT and I was committed to keeping AWD, but thought I'd need a bit more heft and elevation. So, we gathered info about the Outback along with a couple of alternatives. Jason was informative and engaging during the data gathering phase and was able to shift gears toward negotiating a deal when it came time to purchase. He was straightforward and helpful. Today is day one with the new car and it is exceptional. - August, 2013 via  


Paul was a great sales person who really made life easier for me. I love my "new" 2004 Outback. The work that your dealership put into it before I actually received the car was phenomenal and every time I mention my experience to some one ,their eyes widen as if to say, "from a dealership?" Needless to say, your gesture of making things right before I got the car is a WIN/WIN, both for me and for your reputation. I ,for one will buy my next, newer Subaru from you and no other. THANK YOU VERY MUCH. SINCERELY,TIM FIZGERALD - July, 2013 via Sales Follow-up Survey
    Timothy Fitzgerald of Putney, VT

he experience was stress free"

Never thought I would purchase a new car because I heard that the experience can be less than pleasant, but the experience was stress free at Brattleboro. I was pleasantly surprised. I will probably buy from them again. - July, 2013 via 

y far, the best new car purchase I have ever had."

I have purchased 12 new cars over the years and my experience with Brattleboro Subaru was, by far, the best new car purchase I have ever had. First, they offered a very good price. Second, they worked very hard to find the specific model I was looking for. Lastly, the delivery was seamless and well organized. They delivered on all fronts. Mike Masters went above and beyond. I highly recommend these guy. - July, 2013 via

an't imagine a better experience."

What can I say ... found them via Consumer Reports and they offered an excellent deal with no bs. Our on site experience was equally friendly and informative. Great folks ... can't imagine a better experience. - July, 2013 via

his has been my best car buying experience ever."

Wow, I was really impressed with the team at Brattleboro Subaru from the start. I went through internet sales using email with Marie Flack and she gave me the best price that was $1500 less than my local dealer in central NY. I thought my trade in cars, yes two of them, might pose a problem. I sent them pictures and the amount I wanted based on internet research, and they thought my values were reasonable. I was able to get a contract over the phone with Marie that included the trade-in vehicles and it was pretty much a done deal before we drove from central NY to Brattleboro, VT. The 180 mile trip was well worth it. When we arrived, we were welcomed by Mike Masters and introduced to Jason Steele in sales. The dealership has a nice warm atmosphere, everyone was friendly and professional. It was nice to see real people without ties on and they were not pushy at all, this has been my best car buying experience ever. In my last dealer experience, everyone had a tie on, they were pushy, even cocky as if they were the most important person around, not at Brattleboro. I also was given great advice by Jason Posternak (the finance guy) on lodging and a wonderful local restaurant. This was the first time that no one pushed an extended warranty or a extended paint contract. Hats off to their customer service. - June, 2013 via 

Amazing....these people did not push me or make me feel uncomfortable"

I want to thank the guys at Brattleboro Subaru....MIke....did a lot of leg work for me.....he got the ball rolling...I drove all the way from Manchester N>H> to look at this car and ended up leaving with it!......Amazing....these people did not push me orr make me feel uncomfortable...b elieve me I"ve checked out other dearerships and no one offered me what these men did.....when I arrivered, finally, after a long ride and a speeding ticket to boot!, Billy met me at the door....Billy and Luke took time away from their family's to ensure I left there 9:30 pm we finally finished the paperwork and I went on my journey home......relieved and happy driving my new car. They don't know it yet but I actually have a friend that wants me to take her there....get ready boys she wants to but a car this weekend! thank you, Mike Masters,Billy Boutulette, and Luke Higley.... sincerely...Margaret Nelson - June, 2013 via 

"This was my first time... and my experience was excellent."

This was my first time purchasing a Subaru and my experience was excellent. Exceptionally friendly and helpful staff. Always willing to answer my questions. Jason Steele was super to work with and I really appreciate his low key - no pressure style. Would definitely recommend to others. - June, 2013 via 

he kind of top notch purchase experience that will definitely bring me back"

I internet shopped my vehicle. I sent out 5 separate inquiries to 3 different dealerships. Within one hour Mike Masters at Brattleboro Subaru called and began the purchase process. None of the other dealerships got back to me that day, and when they did, it was to send me an email. Brattleboro Subaru made the process fast, painless and Oh SO EASY. The vehicle was delivered to my door, in the exact condition advertised. I feel that Brattleboro Subaru really took my business seriously and provided the kind of top notch purchase experience that will definitely bring me back in the future. I highly recommend these folks. - June, 2013 via 

The 2 hour drive was well worth the savings"

Brattleboro Subaru has made purchasing a new vehicle a very low stress experience for me. From the first phone call with Mike Masters to the final paperwork , I found everyone to be very professional , friendly and sincere. I shopped around at local dealerships and they would not work with me to help me get the best price for a new car since I was upside down with my current vehicle. Mike was honest about what I could get for my vehicle and what I could expect as a price for a new Forester. The 2 hour drive was well worth the savings and Billy Boutilette was very helpful in explaining my new vehicle to me. I highly recommend this dealership for anyone interested in purchasing a new Subaru. - June, 2013 via

I would definitely recommend Brattleboro Subaru to friends and family."

This is the third time I've leased a vehicle from Brattleboro Subaru and once again it was an easy, no-pressure process. Jason and Luke were both very knowledgable and accommodating. I would definitely recommend Brattleboro Subaru to friends and family. I love my new car! - June, 2013 via

I would not hesitate to recommend this store to my friends and co-workers"

The staff was well informed and friendly. There was no unnecessary and stressful pressure or protracted negotiations. No annoying gimmicks. Email Inquiries were handled quickly, professionally, and courteously.
The price closely matched my expectations. The vehicle was delivered to my doorstep with tank full of gas as promised. I would not hesitate to recommend this store to my friends and co-workers. - June, 2013 via

uch more pleasant and easier to deal with than your typical car salesmen!"

We experienced a no hassle experience when buying our recent Subaru. After being frustrated with other dealers we spelled out exactly what we were looking for online and over the phone with Mike. Upon deciding to go to the dealership (anticipating to be again frustrated) we were pleasantly surprised with the customer service. Mike and Jason were helpful and much more pleasant and easier to deal with than your typical car salesmen! Would recommend this dealership. - June, 2013 via

I appreciate good customer service, which is why I've been there twice so far"

My experience with Billy Boutilette at Brattleboro Subaru has been great. I just bought my second car from them. I live in the next state over, so its a little more complicated purchasing a vehicle that's not close by. I had a ton of questions and was able to correspond with Billy Boutilette often and easily. He answered every question I had, in a timely fashion. I appreciate good customer service, which is why I've been there twice so far, and I'll definitely work with Billy on future vehicle purchases. I highly recommend Billy to others! Thanks!! - May, 2013 via   

"I cannot thank them enough"

At about 6:30 the other evening, I drove my 2003 Outback into the sales department of Brattleboro Subaru. What I wanted was instant service; however, knowing that the service dept was closed, I took a chance that someone in the sales dept could help me. And help me they did! When I told Luke and Jason that my car had suddenly begun to shake badly on my drive down from Marlboro, they listened attentively after which they took the trouble to test drive the car. They diagnosed the problem with my wheels/tires; then proceeded to make necessary repairs. Then after another check-up (all on their own time) they sent me on my way having solved the problem. I cannot thank them enough for taking care of an old woman with such courtesy, not to mention sparing me the necessity of having to rent a vehicle to get me back home to Marlboro. - May, 2013 via Handwritten Letter  
    E. Kilweather of Marlboro

"A all around."

While visiting Brattleboro from southern New Jersey, the weekend of April 5-7, my 2008 outback wagon needed an emergency repair. Dan from service came to the rescue by fitting the car into the schedule on very short notice. This was much appreciated and we had a safe and worry free trip back to NJ on the 7th. Also, Nick, who shuttled us back and forth to dowtown was a very polite and considerate young man. A all around. - April, 2013 via E-mail 
    Robyn F. of New Jersey

Spread the news of my wonderful experience with Brattleboro Subaru."

As I am wrapping up the purchase of my new car I just wanted everyone there to know how pleased I have been with everyone that I have worked with at Brattleboro Subaru. Right from the initial quick response to my initial email.
I have done everything I can, short of "Hanging" up a huge banner here at People's Unite Bank mortgage center to spread the news of my wonderful experience with Brattleboro Subaru. It is very evident that Uncle Brian and everyone there care about both where they work and their customers
A GIAGANTIC Thank you to ALL! - April 2013, via E-mail 
     AmyBeth Haskell of Brattleboro, VT

"Brattleboro Subaru made it happen!"

Had to drop a note to THANK YOU and your crew for the smoothest and slickest transaction we've ever had buying a vehicle!  You guys really went "above and beyond" to make this deal happen!  It was wishful thinking on our part, but Brattleboro Subaru made it happen!  Again!  I've been a Chevy guy for over 40 years (my first car was a '69 Camaro.), but thanks to you guys, I'm sold on the Forester.  Please pass along our most sincere gratitude to Paul, Luke, Niz (he's a Wizard, a Seabee and a Yankees fan!  OUTSTANDING!) and all of the other members of your staff that had anything to do with this experience!  And Tim V.  I owe him a 12 pack!  Know what kind of beer he drinks?!  I've already suggested talking to Tim to two other co-workers thinking about a new vehicle.  I think he's on a mission to turn Stratton Mountain into Subaru Mountain! - April, 2013 via E-mail
    Sue & Al Paraspolo of Newfane, VT

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